Using automation to optimise business growth

Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios Sugar Street Studios

A whopping 27 million Brits turned to baking during the covid-19 lockdown. Since then we have seen a 35% increase in those continuing the hobby and channelling their inner creative baker. This made Sugar Street Studios the perfect platform for them to learn new skills from a community of passionate bakers.

Competitor Research

Persona Interviews

Journey Mapping

Social data analysis

Automation application

Marketing Campaign structuring

Automation Nurture flows

Our Challenge

Turning re-active marketing into a proactive time-saving tool

Missed opportunities

Sugar street has a large number of valuable leads in their database who were not contacted for several months - or even years! We needed a strategy which would capitalise on opportunities and help the business grow.

Inefficient workflows

Being a one woman band, Sugar Street needed a better automation workflow which optimises brand awareness, lead acquisition and nurturing strategies, but most importantly saves valuable time!

The Results

Contacts cleansed


Increase in conversions


Content management time saved

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The Solution

Automating success

Automation done right can be a powerful tool, but applied wrong, it can jeopardise a business's success. With time being a hindrance, Sugar Street needed an automation solution that would prove impactful to business success.

Nurturing Customers

Like the majority of brands, Sugar Street battles with retention. A problem which can be tackled with effective communication. Our solution was to create a series of automation sequences which won-back abandoned checkout customers, re-engaged past members and increased brand awareness, without the need for added time and hassle.

Increasing subscriptions

Sugar Street had 4 primary personas which we identified through our insight investigation - but all of these audiences were being targeted with the same content. We created workflows that segmented and tracked audiences by their interests and engagements allowing for better content personalisation.

Design execution which resonates

Visual design is a key to engaging audiences, and Sugar Streets content was not adhering to their creative proposition. To capitalise on time we crafted easy to use, drag and drop templates. These kept customers engaged with new content, making effective use of time for the business.

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Our Work

Just some of our most
successful projects