We believe in advancing digital experiences through the science of behaviour & emotion


Your partner
for the long-term
We combine the precision of science and the power of cutting-edge technology with the intuition of craft to create digital experiences that perform in the real world. We are:
Behavioural Scientists who design.
Technologists who understand emotion.
Strategists who deliver.
We bring scientific precision to push beyond assumptions and deliver the exceptional
Every element has purpose, blending beauty with function to drive adoption
We uncover the 'why' behind every behaviour
Inclusive by design creates better outcomes for all
Change is our opportunity
We own our work. Measure us on impact not output
Making our journey as exciting as your destination.
Making our journey as exciting as your destination.
Your team
The team to drive your digital transformation.

Duncan Thomas
CEO & Founder

Abby Lunn
Client Services Director

Jess Harrison
Marketing Director

Sam Broomby
Creative Director

Vic Lobins
Technical Director

Philipp Streicher
Lead Data & AI Scientist

Miranda Shute
Client Success Manager

Sruthi Swaminathan
UX Designer

Andrea Ruiz de Erenchun
UI Designer

Keisha Sintim-Munns
Marketing Executive

Charlotte Beckett
CX Strategist

Gary Eggleton
Data Modelling

John Foenander
Technology Specialist Consultant

With 25 years' experience across NHS and commercial healthcare sectors, Shoshana has led major technology programs and national service transformation initiatives. She specializes in leveraging technology for equitable healthcare delivery, focusing on safety, efficiency, and reducing health inequities through strategic implementation.
Shoshana Bloom
Health Strategist Consultant
Sam Broomby
Sam leads Pomegranate's creative team, blending technological insight with contemporary design expertise. He creates strategic, functional solutions and modular design systems for our clients that balance consistency with evolution, delivering intuitive designs that guide users toward their goals.
Andrea Ruiz de Erenchun
Andrea brings wide experience in product design and animation to our design team, crafting compelling digital experiences rooted in brand storytelling. She leverages movement and interactivity to build timeless digital identities that create meaningful, lasting impressions for clients.
Keisha Sintim-Munns
As a Marketing Executive, Keisha drives Pomegranate's digital presence, leveraging four years of strategic experience. She excels at crafting targeted campaigns that enhance brand visibility and engagement, delivering results that meet audience needs and align with overall business objectives.
Shoshana Bloom
With 25 years' experience across NHS and commercial healthcare sectors, Shoshana has led major technology programs and national service transformation initiatives. She specializes in leveraging technology for equitable healthcare delivery, focusing on safety, efficiency, and reducing health inequities through strategic implementation.
Our clients
Hear it from our clients
I knew I could rely on the team 100%.
If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!

Justin, CEO of Justin Guitar
World's #2 guitar coaching organisation
Pomegranate have restored my faith in dev agencies.
In addition to their dev team they have really strong UX and UI knowledge in house which has added so much value. They hit their deadline, delivered everything they promised and we have already started our next project with them, so I am pretty happy.

Simon Cottam, Head of UX, Sommet Education
Educating future global leaders in premium hospitality
A relatable team who immediately understood the challenges of our business.
Pragmatic in their approach, they were able to provide a number of solutions for our immediate problems with long-term results.

Rachyeta Singh, Marketing Manager, Justerini & Brooks
Delivering the exclusive world of fine wine
Wow! You guys took us on a journey of discovery I never thought possible.
I thought we had it all figured out but you have got us 1000% further.

Max Pepe, Global Marketing Director, Ogury
Fast 100, one of the UK’s fastest growing tech startups
One of the most valuable partnerships we've established.
The team's exceptional creativity, passion and delivery have made a huge difference to our marketing.

Megan Simpson, Senior Marketing Executive
Advancing the world of specialist insurance
I knew I could rely on the team 100%.
If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!

Justin, CEO of Justin Guitar
World's #2 guitar coaching organisation
Pomegranate have restored my faith in dev agencies.
In addition to their dev team they have really strong UX and UI knowledge in house which has added so much value. They hit their deadline, delivered everything they promised and we have already started our next project with them, so I am pretty happy.

Simon Cottam, Head of UX, Sommet Education
Educating future global leaders in premium hospitality
A relatable team who immediately understood the challenges of our business.
Pragmatic in their approach, they were able to provide a number of solutions for our immediate problems with long-term results.

Rachyeta Singh, Marketing Manager, Justerini & Brooks
Delivering the exclusive world of fine wine
Wow! You guys took us on a journey of discovery I never thought possible.
I thought we had it all figured out but you have got us 1000% further.

Max Pepe, Global Marketing Director, Ogury
Fast 100, one of the UK’s fastest growing tech startups
One of the most valuable partnerships we've established.
The team's exceptional creativity, passion and delivery have made a huge difference to our marketing.

Megan Simpson, Senior Marketing Executive
Advancing the world of specialist insurance
I knew I could rely on the team 100%.
If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!

Justin, CEO of Justin Guitar
World's #2 guitar coaching organisation
Pomegranate have restored my faith in dev agencies.
In addition to their dev team they have really strong UX and UI knowledge in house which has added so much value. They hit their deadline, delivered everything they promised and we have already started our next project with them, so I am pretty happy.

Simon Cottam, Head of UX, Sommet Education
Educating future global leaders in premium hospitality
A relatable team who immediately understood the challenges of our business.
Pragmatic in their approach, they were able to provide a number of solutions for our immediate problems with long-term results.
