We believe in advancing digital experiences through the science of behaviour & emotion

Your partner for the long-term

We combine the precision of science and the power of cutting-edge technology with the intuition of craft to create digital experiences that perform in the real world.

We are:

Behavioural Scientists who design.

Technologists who understand emotion.

Strategists who deliver.

We bring scientific precision to push beyond assumptions and deliver the exceptional

Every element has purpose, blending beauty with function to drive adoption

We uncover the 'why' behind every behaviour

Inclusive by design creates better outcomes for all

Change is our opportunity

We own our work. Measure us on impact not output

Making our journey as exciting as your destination.

Your team

The team to drive your digital transformation.

Duncan Thomas

Duncan Thomas

CEO & Founder

Abby Lunn

Abby Lunn

Client Services Director

Jess Harrison

Jess Harrison

Marketing Director

Sam Broomby

Sam Broomby

Creative Director

Vic Lobins

Vic Lobins

Technical Director

Philipp Streicher

Philipp Streicher

Lead Data & AI Scientist

Miranda Shute

Miranda Shute

Client Success Manager

Sruthi Swaminathan

Sruthi Swaminathan

UX Designer

Andrea Ruiz de Erenchun

Andrea Ruiz de Erenchun

UI Designer

Keisha Sintim-Munns

Keisha Sintim-Munns

Marketing Executive

Charlotte Beckett

Charlotte Beckett

CX Strategist

Gary Eggleton

Gary Eggleton

Data Modelling

John Foenander

John Foenander

Technology Specialist Consultant

Shoshana Bloom

Shoshana Bloom

Health Strategist Consultant

Our clients

Hear it from our clients

Wow! You guys took us on a journey of discovery I never thought possible.

I thought we had it all figured out but you have got us 1000% further.

Max Pepe
Max Pepe, Global Marketing Director, Ogury
Fast 100, one of the UK’s fastest growing tech startups

One of the most valuable partnerships we've established.

The team's exceptional creativity, passion and delivery have made a huge difference to our marketing.

Megan Simpson
Megan Simpson, Senior Marketing Executive
Advancing the world of specialist insurance

I knew I could rely on the team 100%.

If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!

Justin
Justin, CEO of Justin Guitar
World's #2 guitar coaching organisation
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