The Behavioural Experience Agency
Our research, design and web development solutions work with human psychology to create digital experiences that perform in the real world.
Technology has conditioned us to chase features and functions. But what counts are moments that spark confidence, create belonging, and build emotional connections.
Digital experiences that design with human thinking at the core capture customers at critical decision-making moments.
By combining behavioural science, design, and technology, we create digital experiences that work with human nature, not against it.
Drive measurable growth, build lasting relationships and accelerate adoption with digital experiences baked in human decision-making.
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We uncover what your data can't: the emotional triggers and decision patterns behind user behaviour. We use this insight to shape every design decision, creating experiences that benefit both your customers and your business.
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The results
Loyalty isn't bought - it's earned through experiences that understand and respect your audience. We design digital touch-points that strengthen relationships and turn customers into advocates.
This means higher engagement, increased loyalty, and organic growth through genuine connection.
We combine the precision of science and the power of cutting-edge technology with the intuition of craft to create digital experiences that perform in the real world.
Uncovering the rational and emotional drivers behind audiences' decisions
Designing experiences that balance data with human engagement
Building sustainable websites, apps and AI solutions that scale and evolve with changing needs
Developing connected multi-channel communication strategies that resonate deeply with your audience and meet them where they are
Continuous performance tracking and calibration of both engagement and business outcomes
We apply behavioural insights across our sectors, using what we learn in one world to solve problems in another.
Designing experiences that improve lives. From Pharmaceutical to consumer health brands, we bridge compliance and connection to de-risk technology decisions, increase product adoption and build user-centric, memorable digital experiences that improve lives.
Building trust through technology. From insurance to fintech, we bridge digital innovation and human need to increase client aquisition and retention, reduce operational complexity and create premium experiences that build lasting relationships.
Creating connections in intense markets. From SaaS to tech, we transform feature-focused products into human-centred experiences to differentiate beyond functionality, build emotional connections that drive sustainable growth and increase user engagement and advocacy.
I thought we had it all figured out but you have got us 1000% further.
The team's exceptional creativity, passion and delivery have made a huge difference to our marketing.
If you suspect there is something wrong with your website, I would definitely recommend getting the Pomegranate team involved, the research they can do into user experience and emotional connection with your audience is super powerful!
