Joe has been pioneering the blending of interaction design and behavioural science into design thinking for over 5 years.

Mask group.png

large_Group 459 2.jpg

medium_Group 459 2.jpg

small_Group 459 2.jpg

thumbnail_Group 459 2.jpg

Group 459 2.jpg

The Impact of microinteractions on business outcomes

"40% of customers don’t have a preference between engaging with a chatbot or a live agent as long as their question gets answered"

The key here is “as long as their question gets answered”. 

Historically, chatbots have been extremely limited in their response which has led to customer frustration and often giving them a bad reputation, but we’re here to tell you… 

… the era of the dumb chatbot is over. Enter Conversational Interface powered by AI.

The introduction of Artificial Intelligence to chatbot technology offers:

- Personalised messaging: through the use of natural language processing (NLP) and machine learning
- Increased customer loyalty: 52% of consumers are more likely to make repeat purchases if the company offers support via live chat**
- Multi-lingual, 24/7 availability: Ensuring no customer is ever left waiting for a response

With that in mind, and this technology available NOW in the market, it's time to understand the power of AI Assistants, and their impact when designed to enhance your business, strategy and operations. 

*[reference from HubSpot](https://www.hubspot.com/stories/artificial-intelligence)

Phil.jpg

Duncan.jpg

large_Pome-Site-Banner.png

medium_Pome-Site-Banner.png

small_Pome-Site-Banner.png

thumbnail_Pome-Site-Banner.png

Pome-Site-Banner.png

Beyond the Bot: How AI is Changing the Website Experience

We have been investing our resources into gaining a better understanding of people: the way we make decisions, our motivations and how we are influenced and engaged.

We at Pomegranate want to share our knowledge with you, to help your business go beyond the conventional barriers of conversion rate optimisation to unearth the true value of experience.

Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. 

Screenshot 2022-11-16 at 16.41.07.png

large_Posts (2).png

medium_Posts (2).png

small_Posts (2).png

thumbnail_Posts (2).png

Posts (2).png

So you're intrigued by behavioural design? 

### **Ever wondered how certain digital products can effectively engage and retain their users when so many others fail to do so?**

The answer could be in how the onboarding process is designed for your website or app. User onboarding, when done correctly, can have a profound impact on the overall experience of your product. This can make the difference between effectively engaging your user base and getting them to sign up, rather than having them drop off never to return. 

In this webinar, we go beyond conventional onboarding patterns to truly understand the science behind people’s behaviour to what gets them engaged and motivated to make decisions.


Building on her extensive knowledge of consumerism, she provides unique value in articulating customer insights into experiences that drive performance.

large_Posts (5).png

medium_Posts (5).png

small_Posts (5).png

thumbnail_Posts (5).png

Posts (5).png

Cracking the code to a powerful onboarding experience

Human cognition and behaviour are incredibly complex. There are so many different factors, some conscious and unconscious, that determine how your users perceive your products. But behavioural design can explain why certain designs are so much more effective at catching your eye than others.

In this bite-size webinar, we deconstruct the neuroscience of how vision can impact the visual design of your digital products by exploring how certain cognitive biases and the psychology of fonts can elicit positive reactions in people. 


Building on Sruthi's extensive knowledge of consumerism, she provides unique value in articulating customer insights into experiences that drive performance.

Sruthi Ramaswamy.jpg

large_Posts (1).png

medium_Posts (1).png

small_Posts (1).png

thumbnail_Posts (1).png

Posts (1).png

Understanding the science of visual design and how it can impact digital conversions

In order to create truly effective digital products that delight users and get more conversions, we need to go beyond the merely functional and apply the behavioural science of how people actually think, feel and react. 



large_Posts.png

medium_Posts.png

small_Posts.png

thumbnail_Posts.png

Posts.png

Why we need to tap into the psychology of experience design

Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years.

The Power of Nudges

Your hosts

Sruthi Swaminathan

Behavioural UX Designer

Other Webinars

Other webinars
recommended for you

Webinar

Beyond the Bot: How AI is Changing the Website Experience

Webinar

So you're intrigued by behavioural design?

Webinar

Cracking the code to a powerful onboarding experience

Webinar

The Impact of microinteractions on business outcomes

Webinar

Beyond the Bot: How AI is Changing the Website Experience

Webinar

So you're intrigued by behavioural design?

Webinar

Cracking the code to a powerful onboarding experience

Webinar

The Impact of microinteractions on business outcomes

Webinar

Beyond the Bot: How AI is Changing the Website Experience

Webinar

So you're intrigued by behavioural design?

Webinar

Cracking the code to a powerful onboarding experience

The Power of Nudges

Your hosts

Sruthi Swaminathan

Behavioural UX Designer

Other Webinars

Other webinars recommended for you

Webinar

The Impact of microinteractions on business outcomes

Webinar

Beyond the Bot: How AI is Changing the Website Experience

Webinar

So you're intrigued by behavioural design?

Thought Pieces

Subscribe for more bitesized nuggets

Sign up to get free bitesized nuggets

Other webinars
recommended for you

Subscribe for more
bitesized nuggets

Sign up to get free
bitesized nuggets