The Power of Nudges
Humans are not the best decision-makers. So how can we use nudges to help people get the most out of their digital experiences? We explore the different types of nudges and how when used ethically within experience design, nudges can be a powerful tool to help users make better decisions.
We explored
- Learn the 5 different types of nudges and the associated biases that impact user behaviours
- Explore different examples of nudges and how these can be applied to your digital experience
- Understand that nudges need to be used ethically throughout digital experiences and not become an annoyance for users.
Your hosts
Sruthi Swaminathan
Behavioural UX Designer
Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years.
