The Impact of microinteractions on business outcomes

Micro-interactions are key to optimising your conversions? In today's digital age, businesses are constantly looking for ways to stand out and make a lasting impression on customers. Microinteractions play a crucial role in conversion rate optimisation and can have a significant impact on business outcomes. By incorporating them into your digital strategy, you can generate sales, increase lead generation, and create customer loyalty.

We will explore:

  • How to strategically use micro-interactions throughout the e-commerce experience to generate more sales
  • How to leverage interaction design to generate more leads and sign-ups
  • How to make sure you are creating a memorable and lasting impression that will keep your customers coming back for more

Your hosts

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Joe Chan

Behavioural Interaction Designer

Joe has been pioneering the blending of interaction design and behavioural science into design thinking for over 5 years.

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