Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years.

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The Power of Nudges 

"40% of customers don’t have a preference between engaging with a chatbot or a live agent as long as their question gets answered"

The key here is “as long as their question gets answered”. 

Historically, chatbots have been extremely limited in their response which has led to customer frustration and often giving them a bad reputation, but we’re here to tell you… 

… the era of the dumb chatbot is over. Enter Conversational Interface powered by AI.

The introduction of Artificial Intelligence to chatbot technology offers:

- Personalised messaging: through the use of natural language processing (NLP) and machine learning
- Increased customer loyalty: 52% of consumers are more likely to make repeat purchases if the company offers support via live chat**
- Multi-lingual, 24/7 availability: Ensuring no customer is ever left waiting for a response

With that in mind, and this technology available NOW in the market, it's time to understand the power of AI Assistants, and their impact when designed to enhance your business, strategy and operations. 

*[reference from HubSpot](https://www.hubspot.com/stories/artificial-intelligence)

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Beyond the Bot: How AI is Changing the Website Experience

We have been investing our resources into gaining a better understanding of people: the way we make decisions, our motivations and how we are influenced and engaged.

We at Pomegranate want to share our knowledge with you, to help your business go beyond the conventional barriers of conversion rate optimisation to unearth the true value of experience.

Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years. 

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So you're intrigued by behavioural design? 

### **Ever wondered how certain digital products can effectively engage and retain their users when so many others fail to do so?**

The answer could be in how the onboarding process is designed for your website or app. User onboarding, when done correctly, can have a profound impact on the overall experience of your product. This can make the difference between effectively engaging your user base and getting them to sign up, rather than having them drop off never to return. 

In this webinar, we go beyond conventional onboarding patterns to truly understand the science behind people’s behaviour to what gets them engaged and motivated to make decisions.


Building on her extensive knowledge of consumerism, she provides unique value in articulating customer insights into experiences that drive performance.

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Cracking the code to a powerful onboarding experience

Human cognition and behaviour are incredibly complex. There are so many different factors, some conscious and unconscious, that determine how your users perceive your products. But behavioural design can explain why certain designs are so much more effective at catching your eye than others.

In this bite-size webinar, we deconstruct the neuroscience of how vision can impact the visual design of your digital products by exploring how certain cognitive biases and the psychology of fonts can elicit positive reactions in people. 


Building on Sruthi's extensive knowledge of consumerism, she provides unique value in articulating customer insights into experiences that drive performance.

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Understanding the science of visual design and how it can impact digital conversions

In order to create truly effective digital products that delight users and get more conversions, we need to go beyond the merely functional and apply the behavioural science of how people actually think, feel and react. 



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Why we need to tap into the psychology of experience design

Joe has been pioneering the blending of interaction design and behavioural science into design thinking for over 5 years.

The Impact of microinteractions on business outcomes

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