The Impact of microinteractions on business outcomes
Micro-interactions are key to optimising your conversions? In today's digital age, businesses are constantly looking for ways to stand out and make a lasting impression on customers. Microinteractions play a crucial role in conversion rate optimisation and can have a significant impact on business outcomes. By incorporating them into your digital strategy, you can generate sales, increase lead generation, and create customer loyalty.
We will explore:
- How to strategically use micro-interactions throughout the e-commerce experience to generate more sales
- How to leverage interaction design to generate more leads and sign-ups
- How to make sure you are creating a memorable and lasting impression that will keep your customers coming back for more
Your hosts
Joe Chan
Behavioural Interaction Designer
Joe has been pioneering the blending of interaction design and behavioural science into design thinking for over 5 years.
