Beyond the Bot: How AI is Changing the Website Experience

Explore the opportunities for embracing the emerging technology of AI-powered Assistants, designed specifically to impact your business productivity, strategy and overall conversion rates.

  • Understanding the differences between Chatbot and AI Assistants
  • Pilot Study demonstration of AI Assistants built to enhance B2B and B2C businesses
  • Q&A: Addressing Curiosities and Concerns
  • How this technology is set to evolve in the next 6-12 months

"40% of customers don’t have a preference between engaging with a chatbot or a live agent as long as their question gets answered"

The key here is “as long as their question gets answered”.

Historically, chatbots have been extremely limited in their response which has led to customer frustration and often giving them a bad reputation, but we’re here to tell you…

… the era of the dumb chatbot is over. Enter Conversational Interface powered by AI.

The introduction of Artificial Intelligence to chatbot technology offers:

  • Personalised messaging: through the use of natural language processing (NLP) and machine learning
  • Increased customer loyalty: 52% of consumers are more likely to make repeat purchases if the company offers support via live chat**
  • Multi-lingual, 24/7 availability: Ensuring no customer is ever left waiting for a response

With that in mind, and this technology available NOW in the market, it's time to understand the power of AI Assistants, and their impact when designed to enhance your business, strategy and operations.

*reference from HubSpot

Your hosts


Philipp Streicher

Lead AI Engineer


Duncan Thomas

Head of Digital Innovation

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