Why we need to tap into the psychology of experience design

In order to create truly effective digital products that delight users and get more conversions, we need to go beyond the merely functional and apply the behavioural science of how people actually think, feel and react.

We will explore:

  • How to navigate cognitive biases and use social psychology to craft more emotional experiences
  • How to use behavioural science to craft experiences that connect better to your audience
  • How to make sure you are creating a positive impact

Your hosts

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Sruthi Swaminathan

Behavioural UX Designer

Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years.

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