So you're intrigued by behavioural design?

We have been investing our resources into gaining a better understanding of people: the way we make decisions, our motivations and how we are influenced and engaged.

We at Pomegranate want to share our knowledge with you, to help your business go beyond the conventional barriers of conversion rate optimisation to unearth the true value of experience.

Learn more about behavioural design:

  • How the FFA and facial imagery can be used to increase click through rates.
  • The science behind the dopamine loop within the context of design.
  • How to simplify the checkout process to reduce customer deliberation and increase sales.

Your hosts

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Sruthi Swaminathan

Behavioural UX Designer

Sruthi has been pioneering the concept of emotional and behavioural application into design thinking for over 5 years.

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