Human cognition and behaviour are incredibly complex. There are so many different factors, some conscious and unconscious, that determine how your users perceive your products. But behavioural design can explain why certain designs are so much more effective at catching your eye than others.

In this bite-size webinar, we deconstruct the neuroscience of how vision can impact the visual design of your digital products by exploring how certain cognitive biases and the psychology of fonts can elicit positive reactions in people.